Performance marketer with 10+ years managing seven-figure budgets across paid search, programmatic, and paid social — consistently outperforming KPIs in competitive financial verticals.
End-to-end Google & Bing Ads strategy — keyword expansion, bid optimization, ad copy testing, and campaign architecture for high-volume financial verticals.
Full-funnel execution across Reddit, X, Snapchat, and programmatic display. Audience-first thinking with creative testing baked into every launch.
Early adopter of AI tooling to automate repetitive analysis, surface insights faster, and free up team bandwidth for higher-leverage work.
Proven track record managing $1M+/month budgets with disciplined pacing, channel-level forecasting, and consistent ROAS outperformance.
Collaborative landing page and ad copy experimentation with product, compliance, and analytics teams — translating test wins into scalable revenue lifts.
Deep experience with Google Analytics and internal BI tools, building reporting systems that surface wins quickly and make optimization decisions obvious.
The same drive that moves campaign metrics is what gets me on a trail or into the mountains. Outside of work, I'm fully present with the people and places that matter most.
Whether you're building a performance marketing team or looking for a data-driven leader to take a program to the next level — I'd love to talk.
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